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Best Betting Sites in Kenya 2023

Welcome to Complete Sports’ guide to the best betting sites in Kenya 2023. With a number of new bookmakers entering the online market, and also the likes of Betway and 10Bet leaving, we felt now was a great time to update our hugely popular betting sites guide. 

Top 5 Betting Sites in Kenya

  • Best Betting Site: BetWinner
  • Best Welcome Bonus: 1xBet
  • Best New Betting Site: Melbet
  • Best Football Betting Site: 22Bet
  • Most Popular Betting Site: Betika

Best Betting Site: Bet Winner

Over the last few years, we’ve used and tested over 100 of Kenya’s most popular betting sites, including both licenced and unlicenced offshore firms. For us, the bookmaker that ticked the most boxes for sports betting was BetWinner. Their overall offering was incredibly strong and we’ve summarised the key pros and cons for you. 


  • Strong Welcome Bonus – 100% deposit bonus up to 15 000 KES
  • Excellent InPlay and Live streaming product. Their live streaming covers 200+ games per day, including Serie A, La Liga. Plus NBA, and Euroleague for basketball fans
  • Local Payment Methods (Mpesa)
  • Brilliant Mobile App
  • The easiest registration process we’ve experienced! Done in one click


  • No Casino product. This wasn’t a deal breaker for us as we are after the best sports betting sites.


Best Welcome Bonus: 1xBet

It was a close second for 1xBet, who could easily have been crowned Kenya’s best betting site. But instead, we wanted to big up their industry-leading promo code bonus. All new customers who enter 1xCOMPLETESPORTS will qualify for a 200% first deposit bonus up to KSH 26,000!


Is this for real I hear you ask? Yes, absolutely and it’s an exclusive offer to Complete Sports. When you enter our promo code 1xCOMPLETESPORTS, you will get an extra 30% bonus on top of the standard KSH 20,000. The other game changer to be aware of at 1xBet, is they’re the online betting site in Kenya to offer tax-free betting, i.e. when you withdraw your funds, they will pay the tax rather than you. Maybe they should have been the number one betting site in Kenya, you can’t get much better than that!

If you want to learn more about how to sign up with 1xBet then check out our how to sign up guide.


Best New Betting Site: Melbet

In comparison to all of the other betting sites in Kenya, Melbet is pretty recent. Yet the sports betting site is already one of the most popular in Kenya. New customers who sign up with Melbet are offered an incredibly generous welcome bonus of 200% up to KSH 26,000. 

The site takes Kenyan shillings and enables common payment methods such as M-Pesa. Therefore it’s very easy to deposit money on Melbet.

Kenya’s best new betting site also offers live wagering and cash-out, while there’s 24-hour customer support to assist you to get stuck. The other thing we were really impressed with was their instant withdrawal, where we had our funds withdrawn within 30 seconds. 


Best Football Betting Site: 22Bet

We really liked 22Bet’s football product when we tested it out. It was lite and easy to use, with a good range of markets and competitive odds. For us, the standout feature was their accumulator of the day bonus, which is boosted by 10% every day, whilst football is on. In addition, the welcome bonus was good, 100% up to KSH 15,000. The company is operated under Betting Control and Licensing Board license number BK 0000121 and operates in Kenya and launched in Kenya in 2018. A good steady option. 


Most Popular Betting Site: Betika

Betika is the king of betting in Kenya. They are the most popular betting site by a long way, with over 8million Google searches a month. Betika a modern, innovative, fast paced betting company. They are a great site to bet with.


Is Betting Legal In Kenya?

Yes, betting is legal in Kenya. And its is regulated by the  Betting, Casinos, and Lotteries Board (BCLB)

Are there Betting Sites in Kenya that have Free Bets?

Yes, they are sites that offer free bets in Kenya. The most pronounced is the bonus given to new customers.

Can I place Bets through SMS in Kenya?

Yes, some sports betting companies let you place bets by sending an SMS. If you do not have a smartphone or internet connection, then text betting is a great option to place bets.

Wrap Up

Kenya has a progressive and entrepreneurial attitude toward gambling, with several casinos and Kenyan sportsbooks operating lawfully, including some of Europe’s largest gaming companies.

Hopefully, our ranks of the best betting sites in Kenya were helpful, and you can now make an informed decision on where to place your next bet.

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